These posts look like I have a helvetica fetish which is not the case 'well maybe a bit'. Im really interested in alternative packaging and seeing 'the book' as something different to bound pages. Im doing a collection of my illustrations in a loose form and also in a fold out poster. It could be seen as a promotional package but more of a collection 'achieve' of my work.
Also looking at Apples products has been very useful as apple are known for there very polished and well thought out packaging. It makes the process of opening the package to get to the final product more appealing and more of a pleasure. The difference from turning a page to unwrapping or putting together something. I suppose links to a christmas present could be made.