Latest issue of IDN Magazine

I recently bought the latest issue of IDN magazine, in my oppinion the best one of all the creative magazines. This issue was all about Editorial Design, featuring the likes of 'The Church of London' which is a london based design studio. They do all the art direction for a magazine called 'Little White Lies'. The Art director of 'TCOL' is the founder of the magazine and in the magazine it tells you how he came up with the idea during his degree (ambitious guy).

Not only did the design in the 'Little White Lies' magazine interest me but also the illustration on the front of every issue. This is done by a illustrator called Paul Willoughby his work is amazing really up to date and fresh.

This is some information about him and some of his clients:

'I graduated from Loughborough in 2001 with a 2:2 in Illustration. After an impressive run on job seekers allowance I began illustrating for Adrenalin magazine, a client I had first met at our end of course London show on Brick Lane. On the strength of that work they gave me some commissions for their sister magazine, a golf magazine called Bogey. Then on the strength of that work I got to illustrate some covers for the Guardian’s review section. It all grew from there.

Other projects away from editorial illustration have included illustrating an ad campaign and website for Nike and working as a guest illustrator for Italian fashion label Softcore on a range of clothes for the Japanese market. I also co-art direct an independent movie magazine called Little White Lies and work as a part of a design consultancy called The Church Of London.

My illustrations are generally mixed media and change to suit the kind of work I’m doing. I like experimenting with different techniques and then combining them digitally. Working digitally also helps when the FT tells you to change half a picture because you’ve stupidly drawn the wrong Chinese prime minister.

Inspiration and influences include Polish poster design, early Milton Glaser drawings, Saul Bass, Cuban poster art, Henri Cartier-Bresson, Diane Arbus, Roger Ballen, Geoff McFetridge, David Hughes, Japanese woodblock prints, Hokusai, old photographs, Paper textures, Seymor Chwast, William Eggleston, Robert Crumb, Egon Schiele, David Hockney, Alan Cober, Eduardo Paolozzi, Kew Gardens, Terence Malick, knackered old craft books, Kurosawa, Manga, cake, Lomo’s, etc.

Selected client list: Nike, Adrenalin Magazine, The Guardian, The FT Magazine, The Independent, GQ, Flaunt (US), Penguin Books, Esquire, Time Out and The Fader (NYC).'

Paul Willoughby

Little White Lies

The Church of London